{"id":9999,"date":"2015-09-01T15:21:15","date_gmt":"2015-09-01T15:21:15","guid":{"rendered":"https:\/\/test-oldwebsite.igcat.org\/?p=9999"},"modified":"2016-02-17T11:31:03","modified_gmt":"2016-02-17T11:31:03","slug":"igcat-has-participated-in-a-gastronomy-and-tourism-debate","status":"publish","type":"post","link":"https:\/\/test-oldwebsite.igcat.org\/es\/igcat-has-participated-in-a-gastronomy-and-tourism-debate\/","title":{"rendered":"IGCAT participated in a Gastronomy and Tourism debate"},"content":{"rendered":"<p><span lang=\"EN-US\">IGCAT participated in a Gastronomy and Tourism debate that took place, 1 September 2015 in Tossa de Mar, where the main subject was the importance of communication and gastro-journalism for gastro-destinations.<\/span><\/p>\n<p><span lang=\"EN-US\">The seminar,\u00a0designed by LABPATC, IBERTUR and UB and hosted by the city of Tossa de Mar, is part of a strategy for the city to \u00a0promote and \u00a0reinvent the image of Tossa de Mar as a gastro- destination.<\/span><\/p>\n<p><span lang=\"EN-US\">The venue gathered different representative institutions to debate related issues and was introduced by \u00c0ngels Pujals Vila (Tossa De Mar&#8217;s Tourism Councillor) and Dr. Jordi Tresserras (LABPTAC, University of Barcelona, Ibertur, UNESCO).<\/span><\/p>\n<p><span lang=\"EN-US\">During the morning, participants had a very constructive debate, thanks to Toni Massan\u00e9s (Fundaci\u00f3 Alicia&#8217;s Director) and Dr. Xavier Medina (UNESCO, UOC) who were leading the meeting.<\/span><\/p>\n<p><span lang=\"EN-US\">The importance of marketing and branding gastronomy to promote a destination \u00a0such as Tossa de Mar was considered by:<\/span><\/p>\n<p><span lang=\"EN-US\">Pepa Aymam\u00ed Institut Catal\u00e0 de la Cuina i la Cultura Gastromomica), Tana Collados(TV3), Dr. Diane Dodd (IGCAT\/European Region of Gastronomy), Salvador Garcia-Arb\u00f3s (Siete Canibales, Cuina.cat and Girona&#8217;s magazine), Josep Sucarrats Mir\u00f3, Cuina.cat Director.<\/span><\/p>\n<p><span lang=\"EN-US\">The debate underlined the importance of a long-term strategy and in this respect, IGCAT hopes that participants will join the stakeholders already committed to Catalonia, European Region of gastronomy 2016 to put into place a long-term strategy that will capitalize on the awarded title for many years to come.<\/span><\/p>\n<p><span lang=\"EN-US\">The initiative being undertaken in Toss de Mar will not only benefit the city but will, together with many other great initiatives, such as IGCAT in Sant Pol de Mar, \u00a0Fundaci\u00f3 Alicia in Bag\u00e9s, Catalonia Regi\u00f3 Europeu de gastronomia 2016 and the Cuina Catalana Campaign, promote and intensify internationally the image of Catalonia as a gastro-destination.<\/span><\/p>\n<p><span lang=\"EN-US\">Tana Collados noted that visibility is key (if you are not visible you don<\/span><span lang=\"ZH-CN\">\u2019<\/span><span lang=\"EN-US\">t exist) \u00a0and therefore more communication initiatives are necessary at international, regional and local level.\u00a0 At the same time, it was noted that the quality of gastro-tourism offers has still room for improvement and innovation.<\/span><\/p>\n<p><span lang=\"EN-US\">Diane Dodd added that independent tourists not only seek out good food but also look for experiences that combine ambience, environment and good quality food and when they find these experiences they are not only willing to pay much more but, they also tell their friends. Social media is becoming a powerful communicator and therefore giving visitors a good experience is paramount.<\/span><\/p>\n<p><span lang=\"EN-US\">There is a need for all stakeholders to sign up to a clear and long-term strategy and to work together and get the most from all the great work being done by the different organizations throughout Catalonia.<\/span><\/p>\n<p><span lang=\"EN-US\">Following the debate, participants \u00c0ngels Pujals Vila (Tossa De Mar&#8217;s Tourism Councillor) presented Tossa de Mar<\/span><span lang=\"ZH-CN\">\u2019<\/span>s \u00a0<span lang=\"EN-US\">new culinary campaign \u00abCuina del Cim-i-Tomba\u00bb and \u00a0followed by a tasting of local gastronomy.<\/span><\/p>\n<p><a href=\"http:\/\/www.infotossa.com\/cat\/menjar\/detallegastro.php?idseccion=56&amp;seccionid=12&amp;idarticulo=430\">For more information&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IGCAT participated in a Gastronomy and Tourism debate that took place, 1 September 2015 in Tossa de Mar, where the main subject was the importance of communication and gastro-journalism for gastro-destinations. 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