{"id":14259,"date":"2017-01-30T13:06:02","date_gmt":"2017-01-30T12:06:02","guid":{"rendered":"https:\/\/test-oldwebsite.igcat.org\/?p=14259"},"modified":"2017-04-04T12:44:45","modified_gmt":"2017-04-04T10:44:45","slug":"developing-new-skills-within-the-regions-of-gastronomy-platform","status":"publish","type":"post","link":"https:\/\/test-oldwebsite.igcat.org\/fr\/developing-new-skills-within-the-regions-of-gastronomy-platform\/","title":{"rendered":"Developing New Skills within the Regions of Gastronomy Platform"},"content":{"rendered":"<p>In the framework of the 10<sup>th<\/sup> Regions of Gastronomy Platform meeting, hosted by South Aegean on the island of Rhodes on 26 and 27 January, a Sponsorship Workshop was offered to the members in the prestigious Regional Council Chamber, at the palace of South Aegean region.<\/p>\n<p>Sponsorship expert and Public Relations consultant at Asset Ogilvy PR Athens, <strong>Alcibiades Siaravas<\/strong> led the workshop, offering his expertise to improve members\u2019 skills in the search for financial support. The main aim of the meeting was to provide regions\u2019 representatives with the basic, necessary tools to create a sound and effective sponsorship plan optimising time and resources.<\/p>\n<p>Siaravas highlighted that sponsorship is an asset to a brand, stressing the fact that supporting companies expect an economic return on their investment. Thus, the need to create win-win situations in which both sponsor and supported organisation contribute to the achievement of each other\u2019s goals. To this end, it is fundamental that both parties share similar values.<\/p>\n<p>After a brief introduction to the concept of sponsorship, Siaravas\u00a0illustrated the fundamental steps at the basis of every successful sponsorship plan, stressing the importance of an adequate preparation process, which will eventually lead to the actual sponsorship proposal. This process implies an attentive and careful analysis of both one\u2019s own organisation and potential sponsoring firms aimed at identifying a common ground on which trusting, long-term relationships can flourish.<\/p>\n<p>Following the suggestion of IGCAT\u2019s President, <strong>Dr. Diane Dodd<\/strong>, attention focused on a specific initiative, the European Young Chef Award. Siaravas supported Platform members in the interesting exercise of applying his recommendations to the specific case, engaging them in a more informed discussion on possible sponsorship for the event.<\/p>\n<p>Siaravas concluded the workshop offering Regions of Gastronomy two important tips: to always customise sponsorship proposals using creativity rules; and to work hard to present an attractive image of themselves.<\/p>\n<p>The\u00a0<strong>Regions of Gastronomy Platform<\/strong>\u00a0and the\u00a0<strong>European Region of Gastronomy Award<\/strong>\u00a0aim to contribute to better quality of life in European and world regions, by highlighting distinctive food cultures, educating for better health and sustainability, and stimulating culinary innovation.<\/p>\n<p><strong>IGCAT<\/strong>\u00a0\u2013 International Institute of Gastronomy, Culture, Arts, and Tourism\u00a0\u2013 organises the award with the support of European institutions. IGCAT is an international interdisciplinary network of experts aiming to empower and facilitate local communities to realise the potential of their distinct food, culture, arts, sustainable tourism, and other local resources.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the framework of the 10th Regions of Gastronomy Platform meeting, hosted by South Aegean on the island of Rhodes on 26 and 27 January, a Sponsorship Workshop was offered to the members in the prestigious Regional Council Chamber, at the palace of South Aegean region. Sponsorship expert and Public Relations consultant at Asset Ogilvy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[194,676,675],"class_list":["post-14259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-european-region-of-gastronomy","tag-skills-development","tag-sponsorship"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Developing New Skills within the Regions of Gastronomy Platform - IGCAT<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developing New Skills within the Regions of Gastronomy Platform - IGCAT\" \/>\n<meta property=\"og:description\" content=\"In the framework of the 10th Regions of Gastronomy Platform meeting, hosted by South Aegean on the island of Rhodes on 26 and 27 January, a Sponsorship Workshop was offered to the members in the prestigious Regional Council Chamber, at the palace of South Aegean region. 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