{"id":17418,"date":"2018-12-19T11:25:28","date_gmt":"2018-12-19T10:25:28","guid":{"rendered":"https:\/\/test-oldwebsite.igcat.org\/?p=17418"},"modified":"2019-05-10T13:21:11","modified_gmt":"2019-05-10T11:21:11","slug":"legacy-announced-for-north-brabant","status":"publish","type":"post","link":"https:\/\/test-oldwebsite.igcat.org\/fr\/legacy-announced-for-north-brabant\/","title":{"rendered":"Legacy announced for North Brabant European Region of Gastronomy 2018"},"content":{"rendered":"<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.europeanregionofgastronomy.org\/platform\/north-brabant-2018\/\" target=\"_blank\" rel=\"noopener\">North Brabant, awarded European Region of Gastronomy 2018<\/a> celebrated its successful title year during a closing event held in Breda on 3 December 2018. The Grande Finale was an opportunity to highlight many achievements of an intense yearly programme and to announce a legacy plan for 2019.<\/p>\n<p style=\"font-weight: 400;\">During the title year, North Brabant celebrated food with two campaigns: the\u00a0<strong>We Are Food<\/strong>\u00a0campaign was built on an inspiring programme for the agrifood sector aiming to highlight new ideas for a more sustainable food production. It motivated a wide variety of participants including production businesses, schools, caring institutes, caterers and cooperatives. The ten winning ideas were granted their own promotional month, supported by a year-round campaign and a dedicated budget to implement the initiative. Preventing food waste, a student sustainable burger contest and a food truck campaign to fight Diabetes 2 were just a few of the monthly themes highlighted which have already contributed to a structural improvement of the food sector in Brabant.<\/p>\n<p style=\"font-weight: 400;\">The second initiative was\u00a0<strong>Brabant Celebrates Food<\/strong>\u00a0campaign focused on raising international press attention through press visits, and stimulating awareness and pride among citizens in the region. The campaign resulted in the publication of articles in more than 70 magazines, 20 million advertisements online, 110.000 web page views and 45.000 visitors on\u00a0<a href=\"http:\/\/www.brabantcelebratesfood.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.brabantcelebratesfood.com&amp;source=gmail&amp;ust=1546330492730000&amp;usg=AFQjCNE_1o-dMcLgkzD0X25A3BkTGDnHoQ\">www.brabantcelebratesfood.com<\/a>. Paired with over 250 food events held throughout the year, the campaign strongly contributed to the strengthening of Brabant\u2019s image as a food destination.<\/p>\n<p style=\"font-weight: 400;\">It has been the first time in North Brabant that the whole food chain reached out to such a big audience both inside and outside the region, giving stakeholders the chance to combine entrepreneurship with new and exciting visitor experiences. Further insights into the results of the campaign year are included in the\u00a0<a href=\"http:\/\/visit-brabant.instantmagazine.com\/publicaties\/magazine-rapportage-food\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/visit-brabant.instantmagazine.com\/publicaties\/magazine-rapportage-food&amp;source=gmail&amp;ust=1546330492730000&amp;usg=AFQjCNEWQdaTWTCOaNVB0t1Q4nK0tsAR1w\">online magazine &#8216;Brabant European Region of Gastronomy 2018&#8217;<\/a>\u00a0(in Dutch)\u00a0that was launched at the closing event.<\/p>\n<p style=\"font-weight: 400;\">Vice-Governor of the Province of North-Brabant, <strong>Anne-Marie Spierings<\/strong>\u00a0announced that in 2019 Brabant will continue to boost agrifood innovation and strengthen the link between food and leisure by means of the <strong>Food Awards Brabant<\/strong> (FAB): an annual programme aimed to reward local food innovators. The ceremony was also an\u00a0occasion to celebrate Auberge du Bonheur\u00a0as the winner of the first <strong>Brabant Hospitality Award<\/strong>, an initiative developed to give stage to the most hospitable locations in the region.<\/p>\n<p style=\"font-weight: 400;\">Future steps in North Brabant\u2019s hospitality sector will also be guided by a research from Breda University of Applied Sciences that analysed the characteristics of hospitality in the region and suggested ways to re-invent it for the next decade. The study highlighted that informal manners, equality between host and guests, investing in long-term relationships, and the wish to contribute to the community are the most outstanding aspects of Brabant\u2019s hospitality. Furthermore, the sector offers a lot of opportunities for operating more sustainably, building on its innovative mindset and the large variety of regional food products.<\/p>\n<p style=\"font-weight: 400;\"><strong>About the European Region of Gastronomy<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.europeanregionofgastronomy.org\/platform\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.europeanregionofgastronomy.org\/platform\/&amp;source=gmail&amp;ust=1546330492730000&amp;usg=AFQjCNG5q_N6FzdKYupRlWQ1bMiTLCkfeQ\">Candidate and awarded Regions of Gastronomy<\/a><\/strong>\u00a0from Europe, guided by\u00a0<strong><a href=\"https:\/\/test-oldwebsite.igcat.org\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/test-oldwebsite.igcat.org\/&amp;source=gmail&amp;ust=1546330492730000&amp;usg=AFQjCNHSk_JUvhtmHZ2Wlvs9Jpjj9aaIXQ\">IGCAT<\/a><\/strong>, are working together to raise awareness about the importance of their cultural and food uniqueness and share the long-term aim to: promote a better quality of life in European regions; highlight distinctive food cultures; educate for better health and sustainability; nurture creativity; improve tourism standards; and stimulate gastronomic innovation.<\/p>\n<p style=\"font-weight: 400;\"><strong>About IGCAT<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>IGCAT<\/strong>\u00a0is a non-profit institute established in 2012, working with regional stakeholder consortiums in the fields of gastronomy, culture, arts and tourism. It counts on the expertise of a worldwide\u00a0<a href=\"https:\/\/test-oldwebsite.igcat.org\/experts\/global-experts-network\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/test-oldwebsite.igcat.org\/experts\/global-experts-network\/&amp;source=gmail&amp;ust=1546330492730000&amp;usg=AFQjCNEBa0jZay3LDkxBLPhjLaCuLPTHuw\">network of experts<\/a>\u00a0and works in partnership with specialised intergovernmental organisations.<\/p>\n<p style=\"font-weight: 400;\"><strong>IGCAT<\/strong>\u00a0aims to<strong>\u00a0empower local communities<\/strong>\u00a0by guiding, facilitating, and supporting leaders in regions to understand the potential of their distinct food, culture, arts and sustainable tourism assets.<\/p>\n<p style=\"font-weight: 400;\"><strong>IGCAT<\/strong>\u00a0provides the\u00a0<a href=\"https:\/\/test-oldwebsite.igcat.org\/projects\/region-of-gastronomy-award\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/test-oldwebsite.igcat.org\/projects\/region-of-gastronomy-award\/&amp;source=gmail&amp;ust=1546330492730000&amp;usg=AFQjCNGoXhH5L0TZud5vnLMfMFegZaEkMA\">Region of Gastronomy Award<\/a>\u00a0and is the official secretariat for the\u00a0<a href=\"https:\/\/test-oldwebsite.igcat.org\/projects\/region-of-gastronomy-award\/european-region-of-gastronomy-platform\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/test-oldwebsite.igcat.org\/projects\/region-of-gastronomy-award\/european-region-of-gastronomy-platform\/&amp;source=gmail&amp;ust=1546330492730000&amp;usg=AFQjCNHAsJ4Xz9FngjZMqZEyxY1DPTKkzw\">European Region of Gastronomy Platform<\/a>. Furthermore, the Institute has developed the\u00a0<a href=\"https:\/\/www.europeanyoungchefaward.org\/wp-content\/uploads\/2019\/05\/IGCAT_EYCA_2019_Official-Brochure.pdf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/test-oldwebsite.igcat.org\/youngchefaward\/&amp;source=gmail&amp;ust=1546330492730000&amp;usg=AFQjCNEarnpLz3_RhOMVMhqulYb_nKYCsw\">European Young Chef Award<\/a>\u00a0the\u00a0<a href=\"https:\/\/test-oldwebsite.igcat.org\/projects\/local-food-gift-challenge\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/test-oldwebsite.igcat.org\/projects\/local-food-gift-challenge\/&amp;source=gmail&amp;ust=1546330492730000&amp;usg=AFQjCNE5peGsI7O5IH3ZgGkFdvTIEnAAQA\">Local Food Gift Challenge<\/a>, the\u00a0<a href=\"https:\/\/test-oldwebsite.igcat.org\/projects\/top-food-experiences-of-the-year-list\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/test-oldwebsite.igcat.org\/projects\/top-food-experiences-of-the-year-list\/&amp;source=gmail&amp;ust=1546330492730000&amp;usg=AFQjCNFujTkMTC74BWHT3TSUohUDCuultA\">Top Food Experiences of the Year<\/a>\u00a0and the\u00a0<a href=\"https:\/\/test-oldwebsite.igcat.org\/projects\/food-film-festivals-project\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/test-oldwebsite.igcat.org\/projects\/food-film-festivals-project\/&amp;source=gmail&amp;ust=1546330492730000&amp;usg=AFQjCNHnpd1VBBVuJ925FNjD10ICoUI74Q\">Food Film Festivals project<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>North Brabant, awarded European Region of Gastronomy 2018 celebrated its successful title year during a closing event held in Breda on 3 December 2018. The Grande Finale was an opportunity to highlight many achievements of an intense yearly programme and to announce a legacy plan for 2019. During the title year, North Brabant celebrated food [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":17422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[25,833,1146,194,1145,1104,355,1109],"class_list":["post-17418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-agrifood","tag-brabant-celebrates-food","tag-brabant-hospitality-award","tag-european-region-of-gastronomy","tag-food-awards-brabant","tag-food-innovation","tag-north-brabant","tag-we-are-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Legacy announced for North Brabant European Region of Gastronomy 2018 - IGCAT<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Legacy announced for North Brabant European Region of Gastronomy 2018 - IGCAT\" \/>\n<meta property=\"og:description\" content=\"North Brabant, awarded European Region of Gastronomy 2018 celebrated its successful title year during a closing event held in Breda on 3 December 2018. 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